4 Techniques for Business as a Photographer
Are you just starting out and you are looking to develop a great business as a photographer? Well photography is such a wonderful artform that, if handled properly, can turn into a great and profitable business. Even though you have all the talent in the world as a photographer, you cannot and must not forget about managing your business appropriately and effectively. Below you will find several techniques that will help you to manage your growing business as a photographer.
Technique #1 - Setup Your Financial Books
The first thing you should do when you begin or even if you are starting to grow as a photographer is setup your financial records. This does not mean setting up a file system in your shoe box under the bed. This means establishing a well planned and thought out software program to help you manage things such as your capital (equipment) expenditures, you small expenses, your overhead, your payroll and your sales. The software should be able to balance your books. If you need help, enlist the services of someone that understands how to setup financial software for a photographer. You will be better to manage your business once the financial components are setup.
Technique #2 - Check and Recheck Your Pricing
It is sometimes easy to establish a set of pricing scenarios for your photography services but it is quite another thing to continuously recheck and baseline your pricing as compared to other professionals in your industry and located in close proximity to you and your business. Remember, you need to ultimately earn a living and you need to be able to establish pricing that will support your costs and your living expenses. Do not treat this as a hobby.
Technique #3 - Developing a Network
Many photographers forget about how important it is to develop a network of people that can not only refer business to you but who are people that can provide some of the support services and products to you and your business as you grow and expand. As a photographer, you are in a people based business. You cannot grow without learning how to network. Find local associations, meetup groups, coffee groups and networking associations to join.
Technique #4 - Develop Your Business Sales Pitch
You are in a sales business. Even though your photos should demonstrate the quality and the techniques that you have to offer your clientele, you also need to know how to sell them with your words and with a great sales pitch. The pitch should be no longer than a minute in length. It is designed to grab your potential client's attention. You want to make them want to know more about your service offerings and about your photography. In your sales pitch, focus on the following:
· Who you are
· What differentiates you as a photographer in the market place
· What a client is liable to say about your business
· The types of services and products you offer
· Why choose you?
Be honest and believable in your approach and your delivery! Popular Cameras for High Quality Photos: