Sony SLT-A37 Preview

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Today Sony announced the new SLT-A37 (aka α37) Translucent Mirror Technology camera, which allows full time autofocus and continuous live image preview while taking still shots or capturing full high definition video at 60i/24p. This continuous focus, when combined with the 7 frames-per-second high-speed shooting and the 3-cross 15-point AF system, means you're able to capture incredibly detailed and sharp photographs in action-packed situations.

The α37 also features a 16.1 megapixel APS HD CMOS image sensor, Sony's proprietary BIONZ Image Processor, an ISO range of 100-16000, SteadyShot INSIDE Stabilization, and Superior Auto Mode to ensure shutterbugs of all skill levels are able to capture professional quality imagery. Another nice feature are the two viewfinder options. T 2.7" Clear Photo LCD may not be the biggest you've ever seen, but its ability to tilt will aid in the taking of high or low angle shots. And, in place of the optical viewfinder on traditional DSLRs, the α37 has a 1440k high-resolution "Tru-Finder" electronic viewfinder.

Sony SLT-A37 Features include:
  • 16.1-megapixel APS HD CMOS image sensor
  • 1440k high-resolution Tru-Finder electronic viewfinder
  • 2.7-inch tilt-angle Clear Photo LCD
  • 3-cross 15-point AF (Auto Focus) System
  • HD Video Recording (1080/60i, 1080/24p)
  • 7 frames-per-second shooting
  • BIONZ Image Processor
  • ISO 100-16000 range
  • SteadyShot INSIDE Stabilization
  • Superior Auto Mode
  • Auto Portrait Framing Mode with Pixel Super Resolution Technology
  • Compatible with all A-mount lenses
The α37, from Sony, will be available in kit form (with the SEL1855 18-55mm zoom lens) this June (2012) for around $600. Additionally, Sony is debuting a brand new 18-135mm telephoto lens (SAL18135) this summer. Pick it up in July as a stand-alone lens for $500, or in a kit with the α37 for around $800.

The SAL18135 telephoto zoom lens will also be available in kits with the α57, α65, and α77 cameras, priced at $1,000, $1,200, and $1,700 respectively.


Additional Product Views:

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Visitors of Steves can visit the stores below for real-time pricing and availability. You can also find hot, soon to expire online offers on a variety of cameras and accessories at our very own Camera Deals page.

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