Sony's Cybershot W350 features a 4x Carl Zeiss Vario-Tessar optical zoom lens with a 35mm equivalent of 26-104mm. With a maximum aperture of f2.7, it handles low-light shooting situations well at the wide end. To help eliminate image blur and camera shake, Sony has added its Cybershot optical image stabilization. When the camera is powered down, the lens retracts into the camera body for protection.
With Auto, On, Off and slow sync modes, the W350's very compact flash is ready for just about any shooting situation, although it is not very powerful and you will want to get as close to your subjects as possible when using it in order to keep your ISO settings down.
Flash Range (ISO Auto):
0.2 - 3.8m (0.66' - 12.5')(W)
0.6- 1.9m(1.97' - 6.23')(T)
ISO3200: up to 7.9m (25.9')(W) / 3.9m (12.8')(T)
Framing, viewing and editing your images is accomplished with the camera's 2.7-inch, 230,000 dot LCD screen. With both Normal and Bright modes, the LCD is easy to see in almost all lighting conditions.
Back Controls: At the top we see the zoom control which also doubles as the index/zoom controller in playback mode. The switch below that and to the right changes the camera from shooting still images, Sweep Panorama, or video recording. Next is the playback button. This is used to look at images being stored on the camera. If the camera is powered off, this button will turn the camera on directly to the playback mode. The 4-way controller encircles the "set" button. The 4-way controller gives quick acces to features such as the flash, the self-timer, the smile detection as well as changing what is displayed on the 2.7-inch LCD screen. Below that are the menu and delete buttons. The menu button will take you to a "function" style menu, and the delete button will permanently when in playback mode.
Sony has condensed its input/output connections into this one simple jack. It allows you to connect to a computer via USB or a TV with the included multi-use cable. You can also connect the camera to a HDTV with the optional HD output adapter (VMC-MHC1).
Not only does the Sony use Memory Stick Pro media cards, it is also capable of running on SD/SDHC/SDXC cards as well. This makes for a much easier transition if you are looking to replace an older camera that uses SD media cards.
Powering the W350 is a 3.6V, 630mAh Li-Ion rechargeable battery. This battery provides approx. 240 images on a single charge. Sony has also included a portable charger with fold-away prongs for easy charging on the go.