Olympus Tough TG-310 Preview
ROUGH AND READY: NEW OLYMPUS TOUGH DUO
Pa., January 5, 2011 -
Olympus, known for its robust line of ruggedized digital cameras
today has added the new Olympus TG-610 and TG-310 Waterproof,
Shockproof and Freezeproof models. They build on the Tough series'
reputation of delivering amazing images while enduring extreme
expeditions and everyday adventures, including life with kids.
new Tough cameras are Waterproof (to 16 feet for the TG-610 and 10
feet for the TG-310), Shockproof (to 5 feet) and Freezeproof (to 14
degrees Fahrenheit) to deliver amazing images even when you take them
to extremes. Beyond their durable exteriors, the TG-610 and TG-310
deliver superior image quality thanks to 14 megapixels,
high-definition (HD) video, wide-angle optical zoom lenses (5x on the
TG-610 and 3.6x on the TG-310) and dual image stabilization. The
cameras come in a variety of colors to complement your own individual
Whether at the local pool, a tropical reef or the ski slopes, consumers want a camera tough enough for life's thrills. The new Tough cameras come packed with a variety of new features that deliver a worry-free use, anytime, anywhere.
HD Movie & HDMI Control - high-definition video (HD video) delivers a broadcast-quality movie experience when played back on a high-definition television (HDTV);
3D Photo Mode - captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D;
Eye-Fi Card Compatibility - allows automatic wireless uploading of images to the website or PC of your choice;
New Magic Filters - make it possible to create special artistic effects in still images and/or movies directly in the camera;
In-Camera Panorama - offers quick and easy panorama shots; and
AF Tracking - tracks a moving subject automatically and keeps it in focus for optimal image quality.
life's an adventure, you need a camera that's tough enough to
make the journey with you," said Jennifer Schmell, product manager,
Olympus Imaging America Inc. "When you're swimming with the
dolphins, the powerful underwater functions like Underwater Snapshot
Mode and Underwater HD Movie in 3D will ensure that your trip is more
memorable than ever before."
HD Videos and HDMI Control for a Home Theater Experience
TG-610 and TG-310 shoot gorgeous 720p HD videos above and below the
water's surface, so you'll always capture the moments you cherish
in clear, crisp high-definition at the touch of a button. With HDMI
Control, playback is also a breeze. Gone are the days of friends and
family huddling around your camera's tiny LCD to see the pictures
and movies you just captured. Now, you'll be the hit of the party
or any family event when you proudly display your brilliant images
and movies on high-definition televisions. Simply connect the camera
to an HDTV with an optional HDMI cable. With HDMI Control, you can
use your HDTV's remote to control playback functions and navigate
the camera's menus from the comfort of your couch.
New 3-D Mode
you can add even more dimension to your photographs by shooting
dynamic 3D photos in any mode from macro to landscape, and even under
water. Recreate a sense of depth like that of the original scene.
Catch a shot of your friends jumping into the water and view it in
3D. Simply select the 3D Photo Mode on either your TG-610 or TG-310,
release the shutter for your first shot, and slowly pan until the
camera automatically takes a second image from a slightly different
perspective. The 3D data is processed in-camera resulting in an .MPO
file, the universal industry 3D format for easy display on 3D
televisions or laptops.
Share Images Instantly with New Eye-Fi Card Compatibility
to upload and share images of your adventures live, as they happen?
The TG-610 and the TG-310 are compatible with Eye-Fi SD cards (sold
separately) adding Wi-Fi capability to the camera enabling you to
automatically upload images to your computer as you take them. Share
your pictures of sandcastles right from the beach by uploading your
New High-Resolution Display for High-Definition Video
composing still images or HD videos, photographers will appreciate
the sharp 3.0-inch HyperCrystal III scratch-resistant LCD monitor on
the TG-610. The LCD boasts 920,000 dots, making it one of the highest
resolution screens in any digital compact camera. It reproduces
colors and shades more accurately with deeper black tones, while
consuming less power. The wide-viewing angle enables you to view
small details clearly, even in strong sunlight. See that fish you
just caught clearly in the LCD without glare.
Express Your Inner Artist with New Magic Filter Movie
The TG-610 and TG-310 are equipped with in-camera Magic Filters that enable users to enhance and customize images as they're being captured. Have more fun and get more flexibility without expensive and time-consuming computer software. Magic Filter Movie is a powerful new feature that allows you to apply Magic Filters to your high-definition movies to take them to a new level of artistic expression and put you in the director's chair.
The Magic Filters include:
Pop Art - enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
Pin Hole - reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
Fish-Eye - emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame;
Soft Focus - encloses the foreground of an image in gentle, pastel colors with a soft, elegant focus; similar to effects achieved in a studio;
Drawing - turn your image into a sketch outline for children to color;
New! Watercolor - transform your images with a finish like that of watercolor paintings;
New! Sparkle - shoot photos with the luxurious feel of added twinkling lights; and
New! Punk - create two-tone images full of rock and roll spirit.
Point-Dunk-and-Shoot with Powerful Underwater Functions
TG-610 and TG-310 cameras can perform as well in the water as they do
on land because their lightweight, rugged exteriors are matched with
interior rubber gaskets and o-rings to seal out the elements. The
TG-610 can venture 16 feet underwater, while the TG-310 can dive 10
feet underwater. The inclusion of four preset underwater scene modes
in the TG-610 and one in the TG-310 make these cameras perfect to
play in the water right along with you. They also capture HD movies
with audio even in 3D and under water - perfect for bringing back
memories that other cameras would miss. The TG-610 even comes with
Underwater White Balance, eliminating the
need to adjust
white balance under water, a Macro LED, a convenient function for
capturing close-ups in dark places and an Underwater 3D Movie
function. Both cameras feature a water-repellent lens coating to
prevent water droplets from forming on the lens, enabling you to get
crystal-clear shots no matter how wet the shooting environment. To go
even deeper, the optional underwater case for the TG-610 (PT-049)
enables photographers to explore the fascinating world underwater up
Wide-Angle Optical Zoom Captures It All
TG-610 has a 5x wide-angle optical zoom (28-140mm equivalent in 35mm
photography), and TG-310 has a 3.6x wide-angle optical zoom (28-102mm
equivalent), ideal for shooting various journeys such as camping,
hiking, climbing, mountain biking, skiing or simply your family
Nothing Can Shock These Tough Cameras
lots of photos is a vital part of any vacation, but it's no fun to
lug around a digital camera if you are constantly worried that it
might break. The TG-610 and TG-310 can withstand a 5-foot drop,
thanks to their shock-absorbing technology, which minimizes the
impact on the lens and circuitry, so they'll take more punishment.
These vacation-ready digital cameras can take a beating and keep up
with just about any active lifestyle. There's no need to think
twice about bringing it along on a mountaineering trek or letting the
kids take a few pictures at a picnic. Even for shots at the beach or
capturing the wonder of marine life while snorkeling.
Don't Fear the Frost with these Freezeproof Cameras
you're cruising the Alaskan ice highway in a snowmobile or building
a snowman in your backyard, the new TG-610 and TG-310 can still
perform when the temperature dips well below freezing (14 degrees
Fahrenheit; -10 degrees Celsius). Enjoy consistently sharp and vivid
high-resolution images in freezing situations where most traditional
cameras would fail.
Fight the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies - Mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization - to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus' Mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds to prevent blurry images often caused by a moving subject.
Can't Hide with Face Detection!
and group shots make your vacation photos live beyond the short
event, and with Face Detection you'll capture even the most bashful
relatives. The TG-610 and TG-310 can detect up to 12 faces within the
frame and automatically focuses and optimizes exposure to capture
sharp, brilliant portraits and group shots. Even more remarkable, the
TG-610 and TG-310 come equipped with Beauty Mode. Designed to touch
up the appearance of your subject's skin as the photo is captured,
enhancements that typically would necessitate retouching in a
graphics editing program.
AF Tracking for Friends and Man's Best Friend
you've got skiers or surfers in your sites, the AF Tracking
technology on the TG-610 and the TG-310 locks your subject in focus
and continuously adjusts focus and brightness whether you or your
subject is moving, and is perfect for unpredictable situations like
photographing skiers on a mountain, tropical fish while snorkeling or
children at play in the backyard. There's even two newly designed
"Pet Modes" for animal lovers, offering the ability to recognize
the faces of a variety of breeds of both cats and dogs.
Tough Cameras, Not Tough to Use
at night? You won't be the last one on the ice thanks to
Intelligent Auto Mode. It automatically identifies what you are
shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and
Sports) and adjusts the camera's settings to capture the best
quality results. Amateurs can jump into this quick and hassle-free
feature that does the thinking for them and produces incredible
Broaden Your Horizons with In-Camera Panorama
take the TG-610 and TG-310 to places where you want to capture as
much of the scene as you can. In-Camera Panorama mode makes it easy
by capturing three images and stitching them together to create one
amazing panoramic picture. Simply press the shutter button and slowly
pan across the scene. The second and third images will be captured
automatically and stitched together with the first image -
resulting in one seamless panorama-size picture. To create the
ultimate panorama, consumers can use the OLYMPUS [ib] software to
stitch up to 10 images together.
New TruePic™ III+ Image Processor
developed its exclusive TruePic III+ image processor for the
demanding performance of digital SLR (single lens reflex) cameras.
Olympus' enhanced TruePic III+ Image Processor produces
crystal-clear photos using all the pixel information for each image
to deliver superior picture quality with more accurate colors,
true-to-life flesh tones and faster processing speeds. TruePic III+
also captures crisp, clear images at high ISO settings, which are
traditionally associated with increasing image noise or producing
OLYMPUS [ib] Software Makes it Even Easier to Share and Print Your Photos
All Olympus digital compact cameras now offer the new OLYMPUS [ib] photo organizing and editing software. It includes photography workflow, browsing, editing and unique photo organizing functions. You can organize photos by person with automatic face-recognition technology, by place with a map-tagging function, or by event. All information will be tagged in each photo's data. You can then easily upload images to the integrated online service, [ib on the net], to share and backup photos, as well as order prints and photo merchandise. The name [ib] stands for image bridge, because the software is designed to create a bridge to help you get images from your camera to services where you can do more with your photos.
new spring 2011 digital compact cameras offer SD capability for up to
32 gigabytes of capacity.
What Color Fits Your Adventuresome Personality? Tough Cameras in a Range of Colors
Tough cameras come in a variety of colors: the TG-610 in black, red
and silver and the TG-310 in blue, orange, red, silver and white - to
suit everyone's style.
TG-610 and TG-310 will be available in February 2011. They ship with
a wrist strap, WIN/Mac USB cable, audio/video cable, Li-Ion
rechargeable battery, manual, warranty card and OLYMPUS [ib]
TG-610 Estimated Street Price: $299.99 (U.S.)
TG-310 Estimated Street Price: $199.99 (U.S.)
interested in more information, review units, product specifications
and High-Resolution images of the new Tough cameras should contact
Jeff Hluchyj, Mullen Public Relations, 617-226-9939 or
email@example.com, or Jennifer Colucci, Olympus Imaging America
Inc., 484-896-5719 or Jennifer.firstname.lastname@example.org or the Olympus Web
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:
Professional Digital Interchangeable Lens System Cameras
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Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
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