Olympus SP-610 UZ Preview
Olympus Offical press release:
GO THE DISTANCE WITH THE
Expand Your Creative Horizons with Magic Filter HD Video,
CENTER VALLEY, Pa., January 5, 2011 - Olympus today unveils the full-featured SP-610UZ, a lightweight, 22x wide-angle ultra-zoom camera with HD Video capability, delivering the celebrated strengths of this pioneering family of cameras: sophisticated long-zoom, go-anywhere photography. The SP-610UZ packs fun features and superb image quality in a user-friendly camera, providing further proof that Olympus lets you capture it all.
Whether shooting wildlife, a school performance or a soccer game, consumers want powerful zooms without the bulk. The all-black SP-610UZ comes packed with a variety of features that deliver a superior imaging experience far and wide:
New Magic Filters - make it possible to create special artistic effects in still images and/or movies directly in the camera;
HD Movie & HDMI™ Control - high-definition video (HD video) delivers a broadcast-quality movie experience when played back on an HDTV;
3D Photo Mode - captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D.
Eye-Fi™ Card Compatibility - enables automatic wireless uploading of images to the website or PC of your choice;
In-Camera Panorama - offers quick and easy panorama shots; and
AF Tracking - tracks a moving subject automatically and keeps it in focus for optimal image quality.
new SP-610UZ combines the zoom power that has made Olympus
ultra-zooms famous with fully automatic controls ideal for amateur
photographers looking to capture it all at the touch of a button and
in-camera Magic Filters for artistic control in a portable body‖
says Jennifer Schmell, product manager, Olympus Imaging America Inc.
―The 22x wide-angle optical zoom on the SP-610UZ is an upgrade to
the SP-600UZ, which provided a 15x wide-angle zoom. We're
continuing to push the boundaries of what camera optics and software
can do for the consumer.‖
Ultra-Powerful Zoom in a Stylish Package
SP-610UZ packs a 22x wide-angle optical zoom lens into a compact,
easy-to-hold body. With an f2.8 (Wide) / f5.6 (Tele) wide-angle lens
providing the equivalent of a 28-616mm focal length, users can get
closer to the action with zoom performance comparable to that of a 500mm
equivalent telephoto lens for Digital Single lens Reflex (DSLR)
cameras. The wide-angle lens makes it easy to take a picture of the
entire stadium, while the powerful zoom lets you focus on your
favorite player. Whether capturing fast-action, life's everyday
snapshots or HD videos, this S-series camera provides the versatility
to get the job done like never before.
Express Your Inner Artist with New Magic Filter Movie
The SP-610UZ is equipped with in-camera Magic Filters that enable users to enhance and customize images as they're being captured. Have more fun and get more flexibility without expensive and time-consuming computer software. Magic Filter Movie is a new feature that allows you to apply Magic Filters to your high-definition movies, taking them to a new level of artistic expression.
The Magic Filters for stills and HD movies include:
Pop Art - enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feel of the Pop Art style of the 1960s;
Pin Hole - reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
Fish-Eye - emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame;
Soft Focus - encloses the foreground of an image in gentle, pastel colors with a soft, elegant focus; similar to effects achieved in a studio;
Drawing - turn your image into a sketch outline for children to color;
New! Watercolor - transform your images with a finish like that of watercolor paintings;
New! Sparkle - shoot photos with the luxurious feel of twinkling lights; and
New! Punk - create two-tone images full of rock-and-roll spirit.
HD Videos and HDMI Control for a Home Theater Experience
SP-610UZ shoots gorgeous 720p HD video, so you'll always capture
the moments you cherish in clear, crisp high-definition at the touch
of a button. With HDMI Control, playback also is a breeze. Gone are
the days of friends and family huddling around your camera's tiny
LCD to see the pictures and movies you just captured. Now, you'll
be the hit of the party or any family event when you proudly display
your brilliant images and movies on high-definition televisions.
Simply connect the camera to an HDTV with an optional HDMI™ cable.
With HDMI Control, you can use your HDTV's remote to control
playback functions and navigate the camera's menus from the comfort
of your couch.
New 3-D Mode
you can add even more dimension to your photographs by shooting
dynamic 3D photos in any mode from macro to landscape. Recreate a
sense of depth like that of the original scene. Simply select the 3D
Photo shooting mode, release the shutter for your first shot, slowly
pan until the camera automatically takes a second image from a
slightly different perspective. The 3D data is processed in-camera
resulting in an .MPO file, the universal industry 3D format for easy
display on 3D televisions or laptops.
Share Images Instantly with New Eye-Fi Card Compatibility
Ready to upload and share your party images live as they happen? The SP-610UZ is compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately.
New Large High-Resolution LCD
SP-610UZ boasts a bright, 3.0-inch LCD monitor, an upgrade over its
predecessor, the SP-600UZ (2.7‖ LCD). Ideal for viewing, composing
and sharing all your favorite images and HD videos.
Cut Out the Blur with Dual Image Stabilization
Image Stabilization combines two technologies - Mechanical
Sensor-Shift Image Stabilization and Digital Image Stabilization -
to provide one powerful anti-blur solution for capturing great images
whether the photographer or the subject is moving. Olympus'
mechanical Sensor-Shift Image Stabilization keeps images sharp by
adjusting the internal image sensor to compensate for camera
movement, even in low-light conditions when shutter speeds are
slower. Additionally, Digital Image Stabilization freezes the action
with high ISO sensitivity and fast shutter speeds to prevent blurry
images often caused by a moving subject.
Broaden Your Horizons with In-Camera Panorama
places you can take the SP-610UZ--national parks, weddings, sporting
events or city streets--are locations where you want to capture as
much of the scene as you can. In-Camera Panorama mode makes it
possible by capturing three images and stitching them together to
create one amazing panoramic picture. Simply press the shutter button
and slowly pan across the scene. The second and third images will be
captured automatically and stitched together with the first image -
resulting in one seamless panorama-size picture. To create the
ultimate panorama, consumers can use the OLYMPUS [ib] Software to
stitch up to 10 images together.
Easier Group Shots with Face Detection!
team shots and family reunion photos have never been easier with Face
Detection. The SP-610UZ detects up to 16 faces within the frame and
automatically focuses and optimizes exposure to capture sharp,
brilliant portraits and group shots. Even more remarkable, the
SP-610UZ comes equipped with Beauty Mode. Designed to touch up the
appearance of your subject's skin as the photo is captured,
enhancements that typically would necessitate retouching in a
graphics editing program.
Lock Onto the Action with AF Tracking
AF Tracking technology locks focus on your fast-moving subject - everything from house cats to Siberian tigers - and continuously adjusts focus and brightness. This enables you to keep quick-moving and unpredictable subjects like kids and pets in focus for the perfect shot. There's even two newly designed ―Pet Modes‖ for animal lovers, offering the ability to recognize the faces of a variety of breeds of both cats and dogs.
Intelligent Auto Thinks for You
a moonlit stroll on the beach? Intelligent Auto Mode automatically
identifies what you are shooting (i.e., Portrait, Night + Portrait,
Landscape, Macro or Sports) and adjusts the camera's settings to
capture the best quality results. Amateurs can jump into this quick
and hassle-free feature that does the thinking for them and produces
New TruePic™ III+ Image Processor Delivers Superior Quality and Performance
you are globetrotting or attending a sporting event, the SP-610UZ
offers a 14-megapixel sensor, enabling consumers to achieve
consistently sharp and vivid images when producing large-format
prints or cropping/enlarging a portion of a photo. Olympus developed
its exclusive TruePic III+ Image Processor for the demanding
performance of DSLRs and has migrated the technology to the S-series
cameras for amazing image quality. Olympus' enhanced
TruePic III+ Image Processor produces crystal clear photos using all
the pixel information for each photo to deliver exceptional clarity
with more accurate colors, true-to-life flesh tones and faster
processing speeds. TruePic III+ also captures crisp, clear photos at
high ISO settings, which are traditionally associated with increasing
noise or producing grainy photos.
OLYMPUS [ib] Software Makes it Even Easier to Share and Print Your Photos
Olympus digital compact cameras now offer the new OLYMPUS [ib] photo
organizing and editing software. It includes photography workflow,
browsing, editing and unique photo organizing functions. You can
organize photos by person with automatic face-recognition technology,
by place with a map-tagging function, or by event. All information
will be tagged in each photo's data. You can then easily upload
images to the integrated online service, [ib on the net], to share
and backup photos, as well as order prints and photo merchandise. The
name [ib] stands for image bridge, because the software is designed
to create a bridge to help you get images from your camera to
services where you can do more with your photos.
new spring 2011 digital compact cameras have SD compatibility for up
to 32 gigabytes of capacity.
SP-610UZ will be available in February 2011. The SP-610UZ includes
four standard AA-size Dry-Cell Batteries. The camera also includes a
Neck Strap, WIN/Mac USB cable, Audio/Video cable, Manual, Warranty
Card and OLYMPUS [ib] software.
SP-610UZ Estimated Street Price: $229.99 (U.S.)
interested in more information, review units, product specifications
and high-resolution images of the new SP-610UZ should contact Jeff
Hluchyj, Mullen Public Relations, 617-226-9939 or
email@example.com, or Jennifer Colucci, Olympus Imaging America
Inc., 484-896-5719 or firstname.lastname@example.org or the Olympus Web
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:
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Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
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