Olympus D-540 Zoom Review

By Movable Type Admin


Steve's Digicams

Olympus Camedia D-540 Zoom

Review Posted 6/01/2004


Click to take 360-degree QTVR tour of the Olympus Camedia D-540
Click to take a 360-degree QTVR tour of the D-540


Olympus developed the D-540 for first-time digital camera buyers looking for a point-and-shoot camera with user-friendly features, high-quality optics and megapixel power at the affordable street price of just $199. The D-540 Zoom has a new contoured design that contains everything beginning digital photography enthusiasts need to take and print superior images with ease, including a powerful, world-class Olympus 3x Optical Zoom lens and 3.3x Digital Zoom matched to a 3.2-megapixel sensor, and a large, bright LCD for framing and reviewing shots.

The camera's 3.2-megapixel CCD sensor is combined with an enhanced image processor called TruePic TURBO™ that significantly improves image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO allows the D-540 Zoom to capture information from all 3.2 million pixels with pixel "micro-smoothing" that delivers clearer and more color-accurate photos, even at lower resolutions. Prints are big enough to crop and print up to 8" x 10" and larger.

The D-540 Zoom features a 3x Optical Zoom (38-114mm, f2.9/5.0 - f7.0 equivalent in 35mm photography), that when combined with a 3.3x digital zoom, delivers a total seamless 10x zoom. The Macro Mode allows users to take close up photographs to capture details like dewdrops on a flower petal. Other controls include Digital ESP multi-pattern and spot metering; auto white balance; multiple flash settings and exposure compensation.

The D-540 Zoom has a bright optical viewfinder and auto-focus capability to enable photographers to accurately frame and focus their shots. Composing and reviewing images with an LCD is an asset when taking digital pictures because it allows users to accurately frame their photographs and make decisions about saving or deleting them. To ensure that their shots can be easily viewed, the D-540 Zoom features a large 1.8-inch LCD screen.

The D-540 Zoom offers a menu architecture that's easy to navigate for fast access to the right settings with just the press of arrow buttons. Seven preset shooting modes are conveniently accessed through the camera's "Virtual Dial" (viewable through the LCD menu) to provide fully automatic exposure adjustments for the photographer who wants optimum results in a wide variety of settings: Program Auto, Portrait, Portrait-Landscape, Landscape, Night Scene, Self Portrait, and Movie. In Movie mode, the D-540 Zoom can record QuickTimeTM video and create short movies that can be sent over the Internet to friends, family and coworkers.

The D-540 Zoom has a durable silver-toned polycarbonate body with a shutter style lens barrier. This pocket-friendly camera's small size (4.0" W x 2.2" H x 1.5" D) and light weight (5.3 ounces) is due in part to its exclusive use of the miniature xD-Picture Card, and it comes with a 16MB card for straight out-of-the-box use.

While past D-Series models featured a pop-up flash that would be released upon sliding open the cameras' lens barrier, the new D-Series cameras have built-in flashes that do not pop up and offer 6 settings to provide the widest range of options. Keeping the flash in the camera body further compliments the camera's compact design.

Thanks to the power of PictBridge technology, it is now possible to connect the D-540 Zoom directly via USB cable to any PictBridge-enabled printer. Or, if users want to connect the D-540 Zoom to a PC or Mac, transferring images to the computer has never been easier with Auto-Connect USB for hassle-free image downloads. No extra software is required with most operating systems.


Camedia D-540 Zoom Features:

  • 3.2 megapixel CCD (effective) allows for photo prints of 8" x 10"
  • Compact design makes the D-540 Zoom easy to handle and carry.
  • A 3x optical zoom with 38-114mm coverage (35mm photography equivalent)
  • Auto-Connect USB for hassle-free downloads
  • Automatic exposure with five Scene modes (Portrait, Self Portrait, Landscape-Portrait, Landscape and Night Scene)
  • Olympus TruePic Turbo technology reduces startup and shutter lag time, and optimizes the image quality for picture sharpness, contrast, true colors and gradation in all picture resolutions.
  • Automatic Pixel Mapping checks the CCD and re-maps it for maximum performance.
  • 1.8" color LCD with 85,000 pixels
  • Removeable xD-Picture Card storage, 16MB included
  • QuickTime® movie mode
  • Built-in multimode flash
  • Powered by two-AA or one CR-3V type battery


The D-540 Zoom is available now for an estimated street price of $199.00. It includes a16MB xD-Picture Card™, (2) AA alkaline batteries, an Auto-Connect USB cable, wrist strap, Olympus CAMEDIA Master Software, user manual and Quick Start guide.


Physical Views



Olympus Camedia D-540 Zoom

Olympus Camedia D-540 Zoom

Olympus Camedia D-540 Zoom

Olympus Camedia D-540 Zoom

Olympus Camedia D-540 Zoom

Olympus Camedia D-540 Zoom





Olympus Camedia D-540 Zoom

The Camedia D-540 Zoom compared in size to a CD.


Olympus Camedia D-540 Zoom

The Camedia D-540 Zoom and the Camedia D-580 Zoom.




Continue on to
Page Two






D-540 Zoom Specifications

CCD Imager 3.2 Megapixel Effective
3.3 Megapixel Total
1/3.7 Type CCD
Lens Olympus 3 aspherical glass zoom lens 5.8 - 17.4mm (38 - 114mm equivalent in 35mm photography), 7 lenses in 6 groups
Seamless Digital Zoom Seamless to 10x (3x optical and 3.3x digital combined)
Aperture Range f2.9/5.0 - f7.0
Shutter Speeds 1 sec. - 1/2000 sec. (up to 2 sec. in Night Scene mode)
ISO Auto, 50 - 400 (equivalent)
Recording Mode(s) Still Image: EXIF 2.2 JPEG, DCF (design rule for Camera File System), QuickTime Motion JPEG (Movie Mode).PIM II
Adjustable Resolutions 2048 x 1536 JPEG (SHQ, HQ)
1600 x 1200 JPEG (SQ1)
640 x 480 JPEG (SQ2)
320 x 240 @ 15fps QuickTime Motion JPEG HQ Mode
160 x 120 @ 15fps QuickTime Motion JPEG SQ Mode
DPOF (Digital Print Order Format) Print reserve (single, all, number of copies), Date
Optimum Image Enlargement N/A
Image Adjustment Modes N/A
Image Effects Resize
Panorama Up to 10 frames stitchable with CAMEDIA Master software when using Olympus brand SmartMedia�
Sequence 1.5 frames per second burst up to 12 frames in SQ2 mode
Viewfinder Optical real-image viewfinder
LCD 1.8" (4.5cm) TFT color LCD display (approximately 85,000 pixels) used for viewing, reviewing or editing images
Focusing System Autofocus TTL system (contrast detection)
Focusing Ranges Standard AF 20" - Infinity (0.5m - Infinity) W
3' - Infinity (0.9m - Infinity) T
Macro Mode 8" - 20" (0.2m-0.5m)
Super Macro Mode: 0.8" - 8" (0.02m - 0.2m))
Exposure Control ±2 EV steps in 1/2 EV steps
Metering System Digital ESP multi-pattern, Spot
White Balance System IESP multi-pattern auto TTL, Pre-set manual (Daylight, Overcast, Tungsten and Fluorescent)
Flash Built-in Flash
Flash Modes Auto Flash for low and backlight
Red-eye Reduction Flash
Fill-in Flash
Flash Off
Flash Working Range Wide: 8" - 11.2' (0.2m - 3.4 m), Tele: 8" - 6.6' (0.2m - 2.0m)
Flash Charging Time Approximately 6 seconds
Removable Media Card XD-Picture Card,(16, 32, 64, 128, 256 & 512 MB) 16MB included
Selftimer/Remote 12-sec. delay with built in self-timer
Setting Memorization On/Off (Hold changes/Reset to default settings)
Outer Connectors USB Connector (Auto-Connect), DC input
Auto-connect USB Compatible with Windows 98 rev2/ME/2000 Pro/XP and Mac OS 8.6 - OS X and higher
Image Playback Still image: Index display, up to 4x enlargement, Slide show, Scene rotation, Protect
Movie: Normal, Frame-by-frame
Operating Environment Operation: 32°F - 104°F (0°C- 40°C) 30-90% Humidity
Storage: -4°F - 104°F (-20°C - 60°C) 10-90% Humidity
Power Supply Main Power Source
(2) AA-Alkaline (Included)
(2) AA-NiMH Rechargeable
(2) Ni-Cad Rechargeable
(1) CR-3v (LB-01) Lithium Battery
(Manganese batteries cannot be used)
AC Power Source
E-7AU 3.4Volt AC adapter (optional)
Date/Time Calendar Simultaneous recording into image date
Calendar Automatic up to the year 2099
Size 4.0" W x 2.2" H x 1.5" D (102.2mm x 55.5mm x 37.5mm) excluding protrusions
Weight 5.3 oz. (150g) without battery and media card
Number of Storable Photos
Quality Pixel Resolution 16MB xD-Picture Card (included) 512MB xD-Picture Card
SHQ 2048 x 1536 6 shots 221 shots
HQ 2048 x 1536 20 shots 652 shots
SQ1 1600 x 1200 32 shots 1030 shots
SQ2 640 x 480 165 shots 5324 shots
HQ 320 x 240 15 fps movie 48 sec. 25 min. 48 sec.
SQ 160 x 120 15 fps movie 3 min. 31 sec. 1 hr. 53 min. 29 sec.
Specifications are as represented by the manufacturer.




Continue on to
Page Two





Return To Steve's
Reviews Index










Visitors of Steves can visit the stores below for real-time pricing and availability. You can also find hot, soon to expire online offers on a variety of cameras and accessories at our very own Camera Deals page.

Buy related cameras and accessories from Amazon.com
Related Product Description Price
Fujifilm FinePix S4000 14 MP Digital Camera with Fujinon 30x Super Wide Angle Optical Zoom Accessory Saver 4GB NiMH Battery/Rapid Charger Bundle Fujifilm FinePix S4000 14 MP Digital Camera with Fujinon 30x Super Wide Angle Optical Zoom Accessory Saver 4GB NiMH Battery/Rapid Charger Bundle $399.95
Sony Cyber-shot DSC-WX80 Digital Camera (Black) 16GB Package Sony Cyber-shot DSC-WX80 Digital Camera (Black) 16GB Package $173.89
Panasonic Imaging-Compact Zoom Camera WHITE Panasonic Imaging-Compact Zoom Camera WHITE $173.63
Samsung WB200F Smart Digital Camera (White) + Two SLB-10A Replacement Lithium Ion Battery  + External Rapid Charger + 64GB SDHC Class 10 Memory Card + Carrying Case + SDHC Card USB Reader + Memory Card Wallet + Deluxe Starter Kit Samsung WB200F Smart Digital Camera (White) + Two SLB-10A Replacement Lithium Ion Battery  + External Rapid Charger + 64GB SDHC Class 10 Memory Card + Carrying Case + SDHC Card USB Reader + Memory Card Wallet + Deluxe Starter Kit $173.59
Samsung ST150F Smart Camera 2.0 with Built-In Wi-Fi Connectivity - White (16.2MP, 5x Zoom, F2.5 Bright Lens) 3.0 inch Screen Samsung ST150F Smart Camera 2.0 with Built-In Wi-Fi Connectivity - White (16.2MP, 5x Zoom, F2.5 Bright Lens) 3.0 inch Screen $172.57
Precision Design DSLR300 Universal High Power Auto Flash with Zoom/Bounce/Swivel Head for Olympus Digital SLR Cameras Precision Design DSLR300 Universal High Power Auto Flash with Zoom/Bounce/Swivel Head for Olympus Digital SLR Cameras $39.95
USB Data Hot Sync Straight Cable for the Olympus D-540 Zoom -Gomadic TipExchange enabled USB Data Hot Sync Straight Cable for the Olympus D-540 Zoom -Gomadic TipExchange enabled $27.95