Steve's Conclusion

Steve's SnapShot

  • 14.4-Megapixel CMOS Imaging Sensor
  • 3.0-Inch, 230,400 dot LCD Screen
  • 10x Optical zoom lens: 28-280mm (35mm equivalent)
  • O.I.S.
  • Dedicated Video Record Button
  • Auto, Scene and Manual Modes
  • 1080p HD video recording
  • Multi Exposure
  • Pancapture Panoramic Mode
  • Approx. 10fps full-sized image capture
  • SD/SDHC/SDXC memory card compatible
  • iAuto shooting mode is accurate and easy in all situations
  • Dedicated Video Capture Button is always ready to record
  • Panorama mode captures images for you
  • Good overall image quality for a sub $200 camera
  • O.I.S. is very helpful when shooting on the move
  • 3.0-inch LCD is great for framing and viewing your images
  • Good shooting performance
  • HDMI for viewing your HD videos on any HDTV
  • Incredible Price
  • Some image noise in all images
  • Images look very cool (blue) on camera's LCD
  • No ISO control
  • Multi-Exposure seemed to lock up the camera
  • Built-in mic is terrible for outdoor audio
  • Unacceptable battery life
  • No AV cables included
Timing Test Results
  • Power up to first image captured = 6.5 seconds
  • Shutter lag when prefocused = 2/10 of a second
  • Shutter lag with autofocus = approx. 2/10 to 6/10 of a second
  • Shot to shot delay wo/flash = 3.76 seconds
  • Shot to shot delay w/flash = 5.48 seconds
  • Sequential burst = 11.1fps
  • All tests were taken using a Lexar Pro 133x 2GB SD memory card, Manual Mode, Flash off and all other settings at the factory defaults unless noted otherwise.
Bottom Line
The GE E1410SW is a very powerful ultra-compact digicam. Featuring a 10x optical zoom lens, 14-Megapixel CMOS imaging sensor, powerful burst modes and full 1080p video capture, you will not find another camera with these features in this price range.
Pick This Up If...
..You are looking for the most features for the least price, and you can live with a few drawbacks like poor battery life to get them.
GE's E1410SW digital camera is very compact and loaded with features. This is one of the new models in GE's power series, which features a powerful image processor, CMOS imaging sensor, large zoom and fast burst shooting. This model sports 14-Megapixels, a 10x wide optical zoom lens with optical image stabilization (OIS), automatic shooting modes, 1080p HD video capture and a large 3-inch LCD screen. This is an impressive list of features; and that is just naming a few of them. There are also several other shooting modes and features that make using this camera a pleasure. To help keep the camera fit anyone's style, it is available in Black, Brown, Champagne, and Red.

Handling this ultra-compact model is easy and comfortable, whether you're using one hand or two. A set of bumps on the back and the GE logo on the front give you something to hold while shooting with just one hand. The zoom control and shutter release are also very easily accessed, and the dedicated video record button and well-placed controls mean that all the cameras shooting modes are within reach at any time. Shooting with the camera's 3-inch, 230,400 dot LCD was easy, and the screen was easy to see in all lighting conditions; even though there is not a setting to adjust it.

Looking at our outdoor image samples, we can see that the camera produces decent photos. The E1410SW does an excellent job of reproducing colors. This worried us at first as the images looked very cool on the camera's LCD while we were capturing them. Once we got them on our PC monitor, they looked much more accurate. When we look closely at these images we can see image noise in all of our outdoor samples, which takes away from the overall sharpness of the image. There are also areas of overexposure and aberrations throughout our outdoor samples and throughout the zoom range. Speaking of the zoom, this lens is excellent for traveling, vacations or any other situation where you might need some variety. The 35mm equivalent of 28mm - 280mm is a great overall range for almost any situation you might find yourself in.

Our indoor sample images show that the camera handles its indoor exposures, both with and without flash with ease. However, there is a noticeable difference with the color of the images, in part to the struggling auto white balance. You'll also notice that we only have two M&M man samples, since there is no controllable ISO settings on this camera. Without being able to select an ISO, there is no way to guarantee that image noise will stay to a minimum. Using the small built-in flash unit is an easy way to add light to any shooting situation. This small, compact flash unit has a range of approx. 17 ft. at the wide end (ISO 800), which shrinks down to under 7 ft. at the telephoto end. This will allow you to illuminate a small room at the wide end but you will want to stay close when zooming.

The best sample taken with this GE was our portrait sample. It showed an excellent ability to detect and follow faces within the frame, as well as focus and adjust exposure for any detected faces. This image also seems to be the sharpest, showing the most detail of any of the images we captured. Here we can see good colors with natural, pleasing skin tones. After taking several images with the flash, we did not see any instances of redeye within any of the photographs; thanks to the cameras red-eye reduction flash.

Looking at the E 1410's special scene shooting modes, there were two in particular that we were excited to try. First was panorama mode, which worked very well and was incredibly easy-to-use. After using the shutter release to capture your first image, the camera guides you either left or right automatically capturing the next three images for you. The guide should make it easy for you to keep your image aligned, but we did have a little difficulty (seen in our sample). The second mode we wanted to try was the cameras multi-exposure mode. This mode captures several images in sequence and combines them into one image. We tried this, but after about 5 min. of waiting for the camera to finish processing the files, we gave up and took the battery out of the camera; hitting the power button did nothing, so we had to pull the battery. Overall we were very disappointed with this feature.

With the video record button placed directly next to the shutter release, the camera is always ready to record movies no matter what shooting mode is set to. This allows you to capture that candid video at any time while capturing images. The full 1080p HD video looks very good when your subjects are still, but the camera does have trouble keeping up with the autofocus when your subjects are moving. Assisting with your video creativity, the full 10x optical zoom is available while you are recording. You'll notice in our video sample that you can hear the lens zoom in and out as well as the wind blowing across the camera. The small built-in mic is very sensitive to any sound near the camera, and it will also pick up any other background noise that you might not notice at the time of shooting. To help avoid this, try to stay away from any type of furnace, air conditioner or anything else that makes a constant soft noise. You have three choices for playing back your movies; either on the camera's LCD screen, on a PC or a TV or HDTV if you get the optional cables; no AV cables are included.

Powering the E1410SW, is a 3.7V, 700mAh rechargeable lithium-ion battery. This is a very small capacity battery for a camera that consumes as much power as this one. GE claims that on a single charge you can capture up to 170 images, but during our tests we were only able to capture about 80 images and a few short videos before the battery died. The estimated 170 images is a poor battery life to begin with, but at 80 images and not being able to finish our tests is completely unacceptable. You will definitely need a second battery to carry with this camera all the time. Keeping both batteries charged will also be difficult since the battery is charged in the camera with USB cord, instead of using a portable quick charging unit.

Bottom Line - The GE E1410SW is an ultra-compact digicam loaded with powerful features such as; the 14-Megapixel CMOS imaging sensor, 10x optical zoom lens with optical image stabilization, full 1080p HD video capture and some great high-speed burst capture modes. All these features produce an overall image that is good, but not great due to noise and a little trouble with the auto white balance. Battery life is pretty much horrible, and you'll want to pick up a spare pack if you plan on taking more than 80-100 photos at one event. With that in mind, the fact that the camera has a MSRP of just $159.99 USD means that you will probably not find another camera loaded with these features anywhere near this price. Therefore, we do give it some props for offers good bang for your buck.

Visitors of Steves can visit the stores below for real-time pricing and availability. You can also find hot, soon to expire online offers on a variety of cameras and accessories at our very own Camera Deals page.