X70

X70

Fujifilm X70 Review

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Preview posted 01/14/2016 by Michael Palmer
Full review posted 04/27/2016 by Kyle Schurman

Quick Take
Pros
  • Plenty of opportunities to customize X70's functions to meet your needs
  • Excellent image quality in APS-C image sensor
  • High quality prime lens with digital teleconverter for two additional focal length settings
  • RAW image format available
  • Aperture ring and speed shutter dial simplify changing these settings
  • Extremely sharp LCD screen tilts up to 180 degrees and has touch capabilities
  • Plenty of special effect and film simulation options
  • Thinner than most cameras with APS-C sized image sensors at 1.75 inches
  • ISO range between 100 and 51,200
  • Minimal noise in images all the way through ISO 6400
  • Silent shutter option
  • Wi-Fi connectivity is easy to manage and use
Cons
  • No viewfinder (although you can purchase an external viewfinder to attach to the hot shoe)
  • No optical zoom capability
  • No popup flash unit, although you can add an external flash via the hot shoe
  • EV dial is too close to edge of top panel of camera, making it easy to bump out of place inadvertently
  • Movie recording button is too small to be usable, causing significant problems (but you can assign movie recording to another function buttons)
  • Some other buttons are also small and almost too tight to the camera body
  • Autofocus sometimes has some delays
  • No mode dial, which is confusing at first
  • Focus and aperture rings on lens are almost too small to be used easily
  • Battery life could be better
Bottom Line
Fujifilm's quirky little X70 digital camera may look like a retro film model, but it has plenty of modern features that all digital cameras should have, including a touch screen LCD and an APC-S sized image sensor. It offers a full manual control option, which is great to find in such a small camera. You can customize the X70 to meet your needs and to place commonly used features just a button press away, which helps to make up for some odd and disappointing design decisions with this model. The Fujifilm X70 has a high starting price, so be sure you can live with this camera's oddities before you choose it. Read more in our Full Conclusion.
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Zoom lenses sure are tempting. They offer a wide range of focal distances and flexibility, giving shooters a little insurance to get multiple shots without moving.

But I'm a huge fan of fixed-lens cameras. That lack of zoom, at first, can seem as a restriction, but to me seems more like a challenge. It forces photographers to think about their position in relation to a subject, forces us to move around to make the shot our own. This extra step, therefore, provides extra opportunity to see a new detail, to recompose our frames. I think it's oddly freeing. Forget thinking about focal length (and what that might do to aperture and other settings); just move and shoot.

The Fujifilm X70 is a new, high performance entry to the X-Series line. Mated to a 16.3MP APS-C X-Trans CMOS II image sensor, we have a FUJINON 18.5mm F2.8 fixed lens with a nine-blade aperture. This translates to a 28mm equivalent with great bokeh and shallow depth-of-field --- so terrific for landscapes and street photography and even some portrait work. There's also a Digital Zoom function which crops the image for the effect of having a longer focal length.

If you're new to photography, the X70 offers an Advanced SR Auto mode, where in the camera selects optimum settings, or more advanced users can go full manual. If you shoot video, this camera can record up to 60 fps of Full 1080p HD video at 36Mbps, which is very good, but we wish it were 4K. This camera is very quick, both in terms of its multi-mode AF (autofocus) system as well as in start up time, shutter lag, and shooting intervals. Speaking of which, there's a built-in Interval Timer for creating your own Time-lapse movies.

In addition to the body's rugged, yet retro design, this camera can evoke film stocks of the past, with the CLASSIC CHROME Film Simulation mode, all while offering numerous creative filters for stylized looks. Built-in Wi-Fi is also a must for 2016; this camera can connect to compatible wireless printers as well as smartphones and tablets (iOS & Android) running a free app. Finally, the X70 is the first X-Series camera to feature a touchscreen display; this one is 3.0" and tilts.

FUJIFILM X70 Features:
  • 16.3MP APS-C X-Trans CMOS II Sensor
  • FUJINON 18.5mm F2.8 fixed lens
  • 35mm & 50mm Digital Teleconverter
  • Full 1080p HD video 1080p at 36Mbps
    • 60fps, 50fps, 30fps, 25fps, and 24fps
  • 1/32,000 second silent electronic shutter
  • Advanced SR Auto mode
  • 0.06 second Fast AF
  • 0.5 second start-up time
  • 0.05 second shutter time lag
  • 0.5 second shooting interval
  • 3.0" tilting touchscreen LCD display (1.04M dots)
  • ISO 100 - 51200
  • New AF system
  • 49-point Single Point mode
  • 77-point Zone & Wide/Tracking modes
  • Up to ±3 stops of exposure compensation on the top-plate dial
  • 8 function buttons (1 customizable)
  • CLASSIC CHROME Film Simulation
  • Advanced creative filters
  • Interval timer
    • 1 second to 24 hours
    • up to 999 frames
  • Built-in Wi-Fi
    • FUJIFILM Camera Remote app
    • Wireless Communication function
    • INSTAX Share App (iOS and Android)

The FUJIFILM X70 is available in all black or black with silver accents, with a $699.95 MSRP. See our best price box at the top right to see current online pricing.

What's in the box?:
  • X70 camera body
  • Li-ion battery NP-95
  • AC power adapter AC-5VF
  • Plug Adapter
  • Shoulder strap
  • Lens cap
  • Metal strap clip
  • Protective cover
  • Clip attaching tool
  • USB cable
  • Owner's manual


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Visitors of Steves can visit the stores below for real-time pricing and availability. You can also find hot, soon to expire online offers on a variety of cameras and accessories at our very own Camera Deals page.