The fashion plate of Canon's Digital ELPH line, the PowerShot SD40 packs 7.1 megapixels of resolution into a
color-keyed, durable stainless steel body. Not only is it stylish, but fun and easy to use. From the virtuosity of its 7.1 megapixel CCD and 2.4x
optical zoom lens (38-90 mm equivalent) to its easy-to-read 1.8-inch backlit LCD monitor with 15 brightness
settings the SD40 Digital ELPH camera is Canon to the core.

Similar in design to its 5.0 megapixel predecessor (the SD30), this
new Digital ELPH model offers four new stylish shell tones to choose from: Twilight Sepia, Precious Rose, Noble, and Olive
Grey.

Canon also supplied the SD40 with an easy to use camera station that serves as a charger,
High-Speed USB 2.0 for direct printing and image transfer to a PC, and the supplied
wireless remote lets you display slide shows when sharing images on a television screen.
At a mere 0.94-inches thick with the lens retracted, 1.78-inches high and 3.78 inches long,
and a body weight of just 3.7 ounces, this camera can be carried or tucked away anywhere.

Thanks to the DIGIC III chip's more aggressive noise reduction, this model is able to shoot at
ISO equivalent speed ratings from 80 to as high as 1600. This increased sensitivity at the top-end allows the
use of faster shutter speeds, significantly reducing camera shake and subject blur during hand held low-light
photography.

Canon's new Face Detection AF/AE technology (working in concert with the SD40's 9-point
Autofocus system), allows it to detect, lock on and track up to nine human faces in a
scene simply by pressing the shutter button halfway. The face detection algorithm
automatically prioritizes and selects the optimum subject and not simply the closest face
(based on Canon's Intelligent Scene Analysis/iSAPS technology). It will then optimize the
focus and exposure to ensure the best possible results for easy picture taking moments.

Powershot SD40 Features:

• 7.1 Megapixel CCD imager and 2.4x optical zoom lens
• Pocket-sized, durable stainless steel body, available in 4 colors
• 1.8" color LCD display/viewfinder
• Advanced TTL AiAF 9-point autofocus system with Face Detection AF/AE technology and focus-assist lamp
• Program AE automatic, 13 Scenes and a Manual exposure mode
• Movie mode with sound 640×480 or 320×240
• Continuous shooting at 1.6 fps
• Evaluative, Center-weighted average or Spot metering
• Exposure compensation: +/-2EV in 1/3-step increments
• White Balance: Auto, 5 presets or Custom
• Photo Effects: Low Sharpening, Vivid Color, Neutral, Sepia and B&W
• Shutter speeds of 1/6000 to 15 seconds with noise reduction
• Selectable ISO sensitivity from 80 to 1600
• Rechargeable battery, Camera Station and wireless controller included
• High-speed USB 2.0, Direct print and PictBridge Compliant
• Secure Digital/SDHC/MMC card storage, 16MB supplied
• Optional underwater/all-weather case

The PowerShot SD40 Digital ELPH camera is available now for an estimated street price of US$399.99,

This digital camera supports Exif 2.2 (also called "Exif Print"). Exif Print is a standard for enhancing the communication between digital cameras and printers. By connecting to an Exif Print-compliant printer, the camera's image data at the time of shooting is used and optimized, yielding extremely high quality prints.