Canon PowerShot S90 Preview

CANON U.S.A. ANNOUNCES ADDITIONS TO ITS AWARD-WINNING LINE OF POWERSHOT DIGITAL CAMERAS
Experience the First-Ever Touch Screen PowerShot Camera; Celebrate the Resurgence of the S-Series Digital Camera Line; Capture a Memorable Shot with the New High Sensitivity System


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Lake Success, N.Y., August 19, 2009 - Canon U.S.A., Inc., a leader in digital imaging, today announced six new PowerShot cameras offering diverse photographic options for users who have just begun their photographic journey or have been mastering their skills for many years. The new camera line-up delivers the unique features users want, with the superb image quality, ease-of-use and stylish design they have come to expect from Canon.

Whether a professional photographer looking for a smaller camera to tote along on assignment or a snap-happy sports fan heading to the big game, the new PowerShot digital cameras give users options for upgrading their shooting experience. All of the new cameras feature Optical Image Stabilization and use the DIGIC 4 Image Processor, the proprietary technology that accounts for the cameras' higher performance levels, improved signal processing speeds and enhanced image quality. Smart AUTO technology can now track moving faces and 22 different shooting situations (up from 18 previously) by identifying the surroundings to help ensure proper lighting and focus, providing the confidence to deliver high-quality photos in virtually any situation, from group snapshots, to landscapes, to portraits and more.
Select new PowerShot models will have the ability to shoot 720p High-Definition (HD) video, utilize the PureColor System LCD and for the first time from Canon, a PowerShot Digital ELPH camera will have a touch screen user interface for easy navigation through images and menus.

The desire to capture a clear shot of a sunrise or sunset over a mountain range can be fulfilled by using powerful features such as the brand new 10.0-Megapixel High Sensitivity System found on two of the new higher-end PowerShot cameras, the PowerShot G11 and PowerShot S90. Proven to enhance image quality in low-light situations and reduce noise at high ISO speeds, the new High Sensitivity System which is combined with the DIGIC 4 image processor, results in a faster shutter speed to help reduce subject blur and camera shake in recorded images. When it's not possible to use the flash at an event such as a wedding or a dance recital, this High Sensitivity System will help ensure images look great while making the user the envy of all in attendance.

"With the introduction of these new PowerShot cameras, consumers will have a wide array of choices when looking to upgrade and enhance their photography experience," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Professional and entry-level users alike will now have the opportunity to choose the camera which best suits both their photographic and personal style at the same time."


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  • Canon PowerShot S90 Digital Camera
    The PowerShot S90 is the camera photo enthusiasts have been waiting for to add to their photography arsenal. Borrowing its good looks from the PowerShot Digital ELPH line and its high-end functionality from the PowerShot G-series, this new camera has a High Sensitivity System sensor in addition to a 28mm wide-angle f/2.0 lens to help produce sharper images in low-light situations while the customizable control ring allows users to adjust shooting settings providing for further flexibility. For the professional photographer or advanced amateur interested in a versatile point and shoot camera, the PowerShot S90 provides a wealth of advanced technologies to capture those can't-miss moments. Other features of this camera include:
  • A 10.0-Megapixel High Sensitivity System with a 3.8x Optical Zoom and Optical Image Stabilization.
  • A customizable control ring for easy access and operation of manual or other creative shooting settings.
  • A large 3.0-inch PureColor System LCD for even greater true life color reproduction.
  • Full range of shooting and recording modes, including RAW + JPEG, for the ultimate in creative control when editing.

    Scheduled to be available in October, the PowerShot S90 Digital Camera retails for an estimated price of $429.99.


    CANON iMAGE GATEWAY
    CANON iMAGE GATEWAY is an exclusive online photography resource and service for registered owners of qualified Canon products. Users can upload and share photos and videos with friends and family if they have registered certain qualifying products via their Canon Account. Members also gain access to informative photography-related articles on topics such as macro shooting, portrait photography, printing tips and print projects to get the most out of their photos. Registered qualifying PowerShot digital cameras owners are able to customize their Canon camera with great start-up images and sounds. The Video Podcast Service - available for qualifying camera and video product owners - enables members to upload videos to be shared and viewed, which can also be used with Apple's iTunes® and downloaded to access on an Apple iPod® or iPhone™ mobile device.

    About Canon U.S.A., Inc.
    Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2008 BusinessWeek list of "Top 100 Brands." At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei - "all people, regardless of race, religion or culture, harmoniously living and working together into the future" - Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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