Canon announced the PowerShot ELPH 340 HS point-and-shoot digicam at CES 2014. It features a 12x optical zoom lens (25-300mm in 35mm terms), a 16-megapixel HS (High Sensitivity) CMOS image sensor, DIGIC 4+ image processor, and Full HD 1080p video recording. Basically, this is a sub-$200 digicam with a nice zoom range that is capable of capturing appealing images in various lighting conditions.
Canon PowerShot ELPH 340 HS features:
There's also built-in Wi-Fi and Near Field Communication (NFC) technologies. Press the Mobile Device Connect Button to pair your ELPH 340 HS with an smartphone or tablet running the iOS or Android Canon Camera Window app. From there, connect to a PC, upload your images and videos to the internet, back-up files on the Canon Image Sync Cloud, and much, much more.
Next, Hybrid AUTO Mode "allows you to record up to four second of video every time you shoot a still image, and then automatically join the clips and pictures into a video that captures the essence of a vacation, and important event, or anytime you are shooting many shots in a day." It's basically a Highlight Reel for your day or event, which is really cool... except for the fact that Hybrid AUTO Mode is limited to 720p HD Video rather than 1080p. A bit of a bummer, but understandable.
Finally, new to most of the 2014 Canon models, we have Creative Shot Mode. What is it? The ELPH 340 HS has 46 different Filter Effects (divided into four different categories) to stylize your shots. But in Creative Shot Mode, the ELPH 340 HS automatically chooses from five of the filters to render out five alternate versions of your image, while keeping the original.
- 16-megapixel HS CMOS image sensor
- 12x optical zoom lens
- DIGIC 4 processor
- 1080p HD with dedicated release
- Wi-Fi with NFC tech
- Mobile Device Connect button
- Hybrid AUTO Mode
- Creative Shot Mode -- 46 Filters, divided into:
- SD card slot
- Li-ion battery pack
The ELPH 340 HS is available in Purple, Silver, or Black with a MSRP of $199.99. Shipments will start in March, 2014.
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