Canon Powershot A480 Review

LAKE SUCCESS, N.Y., February 17, 2009 - Canon U.S.A., Inc., a leader in digital imaging, today introduced 10 new PowerShot cameras that offer an array of photographic options for the entry-level consumer right up to the photo enthusiast. Whether on a family vacation, swimming in an ocean or out for a night on the town, the new line-up of PowerShot digital cameras enable consumers to customize their photographic experience to their personality with color, style and features galore.

Most PowerShot cameras for 2009 feature Canon's exclusive DIGIC 4 Image Processor, with proprietary technology which accounts for the camera's higher performance levels, including improved signal processing speed and higher image quality. This new chip paves the way for a host of features including Canon's new Smart AUTO. Smart AUTO intelligently selects the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized and white-balanced before the shutter is even pressed. Using data derived from Canon's Optical Image Stabilization, Genuine Face Detection and Motion Detection Technologies, Smart AUTO automatically adjusts a multitude of settings including brightness and hue, during various shooting situations. Another enhancement available with select PowerShot models is Blink Detection Technology, which uses the Face Detection function to display an icon after shooting with a warning that someone's eyes were closed (such as when blinking) during shooting. Unlike other systems which prevent users from taking a photo, Canon's Blink Detection Technology lets users know immediately whether there's any need to reshoot the image, thus providing a far more intuitive experience.

A third technological advancement with select PowerShot cameras is Active Display, which is used for quickly switching between images during playback. Instead of culling through a long line of images, via a control dial, Active Display advances pictures simply with a gentle shake of the wrist, making the viewing and sharing of pictures more fun and enjoyable.

"The power of the Canon PowerShot series is its ability to enhance consumers' enjoyment of photography through its unique combination of ease-of-use, affordability, and personalization," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We are excited about this year's PowerShot line-up because Canon's cameras are loaded with advanced technologies and design options, thus enabling consumers to have the ultimate photographic experience."

The Canon PowerShot A480 Digital Camera is designed for the person on a budget, while offering the perfect balance of features for anyone who just wants to take the camera out of the box and start taking pictures. The new A480 Digital Camera is packed with Canon imaging technology features, such as a 10.0-Megapixel sensor and 3.3x Optical Zoom, with Canon's DIGIC III imaging processor and a 2.5-inch LCD screen. Enveloped in color, the new model gives consumers four color options to fit their style, including red, blue, silver and black. The PowerShot A480 Digital Camera is sure to be a hit as a starter camera for younger photographers and people looking to upgrade from a traditional film camera. The PowerShot A480 Digital Camera is scheduled to be available in March for an estimated retail price of $129.99.

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