Click on the S780 for a 360° QTVR tour

Sony has enhanced the features of their S series line of entry-level compact models, with the updated DSC-S780 and DSC-S750 Cyber-shot digital cameras.

Both of the new entry-level digital still cameras feature Sony’s face detection technology, which identifies up to three faces in the camera’s LCD frame and automatically adjusts focus and exposure for well-exposed, natural-looking photos.

Like almost all of Sony's 2008 offerings, these new S series models includes Sony’s improved face detection technology, which, like the smile shutter technology, can now distinguish between the faces of children and adults. You can select “child priority” or “adult priority” and the camera will detect up to eight faces in the camera frame and optimize focus, exposure, white balance, and flash control.

Sony has also upgraded the two models’ power source to Lithium Ion batteries, instead of AA batteries, to extend battery life and allow for a body design that is just 1-inch slim. The DSC-S780 and DSC-S750 cameras can capture up to 270 and 280 shots on a single full charge, respectively.

The 8.1-megapixel DSC-S780 and the 7.2-megapixel DSC-S780 models incorporate CCD imagers, 3x optical zoom lenses, and 2.5-inch LCD screens for easy framing and viewing of photos. Higher sensitivity settings up to IS01250 have been added to both models to help reduce the risk of blurry photos when shooting in low-light conditions.

The cameras are equipped with 22MB of internal memory so you can start shooting as soon as the camera is out of the box. Their capacities can be expanded easily with an optional Memory Stick Duo™ or Memory Stick PRO Duo™ media card, now available in capacities up to 16 gigabytes.

Cyber-shot S780 Major Features:

• Sony 8.1 Megapixel effective Super HAD CCD image sensor
• Sony 3x Zoom lens (35-105mm equivalent in 35mm photography)
• MPEG Movie: 320x240 w/audio
• Auto, Program AE, plus 10 Scene modes
• Live histogram display in capture and playback
• 5 Area Multi-point AF; Multi Point or Center AF modes
• Face Detection technology
• 2.5" TFT color (153,600 pixels) LCD Screen with Auto Brightness
• ISO Sensitivity: Auto, 100, 200, 400, 800, 1250
• Built-in flash with Auto, Fill, Red Eye Reduction and Slow Synch
• USB 2.0 Auto-Connect to host computer
• Powered by Li-ion rechargeable battery
• 22MB internal memory plus Memory Stick Duo / Duo Pro compatible
• DPOF and PictBridge direct-print USB compatible

The Cyber-shot DSC-S780 comes in silver, with an MSRP of US$179.99, and is available now. It ships with: NP-BK1 Lithium-ion battery pack, BC-CSK charger, AV cable, USB cable, wrist strap, and software CD-ROM.

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