Click to take a QuickTime tour of the DMC-L10 Panasonic has introduced the newest member of its digital single-lens reflex (SLR) camera line, the Panasonic LUMIX DMC-L10. It offers an advanced 2.5 inch Live View LCD which can rotate 270 degrees, enabling versatile shooting options, and making it easy and convenient to shoot from high or low angles. Complete with a 10.1-megapixel Live MOS Sensor, the DMC-L10 includes an advanced, Supersonic Wave Filter system that prevents dust from collecting on the sensor and degrading photo quality. The DMC-L10 is Panasonic’s first digital SLR with Face Detection, which will focus, set auto exposure and can detect up to 15 human faces simultaneously, capturing the subjects clearly and brightly. Combining Face Detection with Panasonic’s Intelligent ISO Control settings, which measures the movement of the subject and sets the ISO level accordingly, helps give consumers crisp, blur-free images. The Live View LCD lets users check the image on the camera after making exposure compensation adjustments, but before taking the shot. The LCD also features an Intelligent LCD function that offers an automatic brightness level control function, making the screen visible regardless of a bright sunlit or dark environment. In addition, the DMC-L10 adopts advanced hybrid-type AF system, which gives users the option to choose either the phase difference AF system or the contrast AF to suit the preferred shooting style. While in manual mode, the user can enlarge part of the subject on LCD and also freely move the magnified area for easy framing. A common concern among digital SLR camera users is the potential of dust entering the camera’s body when adjusting interchangeable lenses. To combat this, Panasonic has equipped the DMC-L10 with a Supersonic Wave Filter system that uses supersonic vibrations to shake off dust clinging to the sensor, which also simplifies the maintenance process. The DMC-L10 incorporates a variety of functions that build a bridge for those transitioning from a compact digital camera to a digital SLR, helping them to take high-quality digital photos. For instance, the Mode Dial on top of the camera provides easy access to the most frequently used settings including Auto mode, each P/A/S/M mode, and five scene modes (Portrait, Scenery, Macro, Sports and Night Portrait) and one custom mode that can be set per the user’s preference. The DMC-L10 comes equipped with a LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens, which has a focal length from 14mm to 50mm, and offers a more compact and light-weight body than its predecessor (LEICA D VARIO- ELMARIT 14-50mm/ F2.8 -3.5 ASPH). Other advanced offerings include: Film Mode: Allows users to choose a setting which mimics the effects of analog film. Users select from nine modes including Standard, Dynamic, Nature, Smooth, Nostalgic, Vibrant, Standard B/W, Dynamic B/W and Smooth B/W, with the capability to finely adjust contrast, sharpness, saturation and noise reduction. All these settings can be confirmed before you take the picture and the result is always as you intended. The Venus Engine III: Image processing LSI developed by Panasonic to maximize the performance of the Leica D lens and Live MOS sensor. This advanced LSI helps reproduce images with outstanding resolution, superior color and detailed gradation. It also distinguishes chromatic noise from luminance noise and selectively reduces the chromatic noise, one of the chief sources of image quality problem. This helps the DMC-L10 deliver the superb image rendering one expects from a quality SLR camera. Image Stabilization: Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer), a system that prevents blurring from shaky hands and has been incorporated in the full 2007 line of LUMIX digital cameras. This high-precision image stabilizing lens system is now available with the LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6/MEGA O.I.S. Advanced Scene Modes: As part of the L10’s intuitive usability, the photographer can make finer adjustments when using frequently-used scenes such as Portrait, Sports, Landscape and Night portrait. For instance, when selecting the Portrait or Sports mode, users can further define whether the scene is in outdoors or indoors. When using the Landscape mode, users can specify if it is a nature or an architectural shot. Auto-Focusing Methods: To match the shooting situation and subject's position, the user can select from six auto-focusing methods: Face Detection, 9-point, Multi, 3-point, 1-point and Spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points. Various group area patterns can also be selected in the new Multi method. Panasonic DMC-L10 Features: 10.1-Megapixel Live MOS CCD imager yielding 3648x2736 pixel images (4:3 aspect ratio) Choose from 4:3, 3:2, and 16:9 aspect ratios Four-Thirds lens mount system for use of various digital specific camera lenses Kit includes LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens Live View allows you to frame pictures with the large 2.5-inch rotating LCD Auto, Program AE, Aperture/Shutter Priority, Full Manual, and Custom exposure control 5 standard pre-programmed Scene modes + 5 Advanced Scene modes The Venus Engine III image processor for great detail and maximum performance Compressed RAW and JPEG (Fine/Standard) formats, including RAW+JPEG (Fine or Standard) TTL Auto White Balance with several presets, custom set, and White Balance Adjustment Shutter speeds from 1/4000 to 60 seconds and Bulb (approx. 8 minutes) Burst shooting at 3fps with unlimited consecutive shooting 3-point AF with Auto/1fixed point, left/1fixed point, center/1fixed point, right/1fixed point modes Contrast AF system when using Live View, 9-point AF with Multi0point, 3-point, 1-point, Spot and Face detection modes 2.5-inch 270 degree rotating color LCD with 207,000 pixels (Live View= 100% frame coverage) Eye-level Penta Mirror optical viewfinder with approx. 95% frame coverage and Diopter adjustment Auto ISO sensitivity or fixed from 100 to 1600 as well as Intelligent ISO in Live View mode Noise Reduction for long exposures SD/SDHC/MMC memory card storage Selectable video output with NTSC or PAL format USB 2.0 (High-speed) data and control interface Powerful DMW-BLA13PP 7.2V 1320mAh Li-ion battery pack and compact DE-A38 AC charger The DMC-L10 Camera Kit includes the LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens and is available now for an estimated price of US$1299.95. It ships with Battery Charger, Battery Pack, AC Adaptor, Lens Cap, Lens Hood, Lens Rear Cap, Lens Storage Bag, Eyepiece Cap, Body Cap, AC, USB & Video Cables, Strap, CD-ROM, and Magnifier Eyecup. Check our Buy Box below for current online retailer pricing.

Physical Views

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US visitors DMC-L10 Black SLR Digital Camera Kit (10.1MP, 3648x2736, SD/SDHC/MMC Card Slot) $ 1279.99 at 42nd Street Photo $ 1149.00 at dbuys.com $ 1159.95 at B&H Photo-Video $ 1077.76 at PROVANTAGE $ 1077.99 at TheNerds.net

UK visitors Panasonic DMC-L10+Leica 14-50mm Kit £ 799.99 at Jessops

Panasonic DMC-L10 Specifications Camera Type Interchangeable Lens Digital SLR Camera Camera Effective Pixels 10.1 Megapixels Optical Image Stabilizer MEGA O.I.S.: (Mode 1 / Mode 2 / Mode 3) Leica D Vario Lens: Yes (DMC-L1, DMC-L10) CCD (Image Sensor) Live Mos Sensor, 11.8 Total Mega pixels, Aspect ratio 4:3 (Horizontal : Vertical), Primary Color Filter, Supersonic Wave Filter Image Sensor Size 17.3 x 13mm Extra Optical Zoom Max. 1.8x (Not effective with full pixel recording. Magnification ratio depends on the recording pixels) Digital Zoom 2x 4x (live view only) Focal Length f=14mm to 50mm (35mm equivalent: 28 to 100mm) Lens Leica D Vario-Elmarit Lens Construction 15 Elements in 11 Groups (2 Aspherical Lenses/2 ED Lenses) Aperture Type 7 diaphragm blades / Circular 1pepure diaphragm Aperture Range F3.8 (Wide) - F5.6 (Tele) Minimum Aperture: F22 LENS SPECIFICATIONS . Mount Four Thirds Mount Closest Focusing Distance 0.29 m/11.42 in. at all Focal Lengths Maximum Magnification Apporox. 0.42x (35mm Film Camera Equivalent) Diagonal Angle of View 75° (W)~24° (T) Filter Size 67 mm Max. Diameter Ø74 mm / 2.91 in Overall Length (Lens only) 93 mm / 3.66 in Weight (Lens only) 434 g / 15.3 oz PERFORMANCE FEATURES . Focusing Area 3-point; Auto/1fixed point, left/1fixed point, center/1fixed point, right Contrast AF system: 9-point/Multi-point/3-point/1-point/Spot/Face Focus Type: TTL phase difference detection system, Contrast AF system (Live view mode) Mode: AFS/AFC/MF AF Detective Range: EV0-19 (ISO100), Contrast AF system, EV0-20 (ISO100) AF/AE Lock Yes (AE: AFL/AEL Button or Shutter button halfway pressed) AF Assist Lamp Yes ISO Sensitivity Auto/100/200/400/800/1600/ Intelligent ISO (Live view mode) White Balance Auto / Daylight / Cloudy / Shade / Halogen / Flash / White Set 1,2 / Color Temperature Setting White Balance Adjustment Blue/Amber Bias Magenta/Green Bias Color Temperature Setting 2500-10000K in 100K Exposure Program AE Aperture Priority AE Shutter Priority AE, Manual Exposure Compensation 1/3 EV Step, ± 2 EV Auto Bracketing (AE) 1/3~2EV Step + 2EV, 3 Frames Light Metering System TTL Full Aperture Light Metering by 49 Zone Multi-Pattern Sensing System (optical viewfinder) 256 Zone Multi-Pattern Sensing System (Live View Mode) Light Metering Intelligent Multiple / Center-weighted / Spot Metering Range EVO -20 (F2.0 lens, ISO 100) Scene Modes Program AE/Aperture Priority AE/Shutter Priority AE/Manual Exposure/Auto/Custom/Portrait/Scenery/Macro/Sports/Night Portrait/Scene/Baby 1/Baby 2/Pet/Sunset/Food Advanced Scene Mode Portrait/Sports: Normal / Outdoor / Indoor / Creative Scenery: Normal / Nature / Architecture / Creative Macro: Normal / Moving Subject / Creative Night Portrait: Normal / Night Scenery / Illumination / Creative Shutter Speed/Shutter System Type: Focal-plane shutter, Speed: 1/4000 ~ 60 and Bulb (up to approx. 8 minutes), Remote control with bulb function by DMW-RSL1 (Optional) Self Timer 2 seconds / 10 seconds / 10 seconds / 3 images Color Effect Mode Standard, Dynamic, Smooth Color Mode Standard/Dynamic/Nature/Smooth/Vibrant/Nostalgic Recording Format JPEG (Design rule for Camera File System, based on Exif 2.21 standard), DOPOF corresponding, JPEG (Design rule for Camera File System, based on Exif 2.21 standard), DOPOF corresponding, color space: sRGB, Adobe RGB Image Quality RAW/Raw+Fine/RAW+Standard Motion Image (Quick Time Motion JPEG) (Live View Mode)3:2 Aspect Ratio, 16:9 Aspect Ratio RECORDING IMAGE SIZE (Pixels) . 4:3 Aspect Ratio (Still Image) 3648 x 2736 2816 x 2112 2048 x 1536 3:2 Aspect Ratio (Still Image) 3648 x 2432 2816 x 1880 2048 x 1360 16:9 Aspect Ratio (Still Image) 3648 x 2056 2816 x 1584 1920 x 1080 CONVENIENCE FEATURES . Burst Shooting Mode 3 pictures (when there are RAW file), Unlimited consecutive shooting (when there are no RAW file) (depending on memory card size, battery power, picture size, and compression) For 3 frames/sec or 2 frames/sec STANDARD FEATURES . Protection/Erase Protection: Single/Multi/Cancel Erase: Single/Multi/All Built-in Flash Type/Mode Type: TTL Built-in-Flash, GN11 (ISO100,m), Built-in Pop-up Mode: Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction, Slow Sync., Slow Sync./Red-eye Reduction, Forced Off X-Sync Speed Less than 1/160 second Flash Synchronization 1st. Curtain Sync. , 2nd Curtain Sync. Viewfinder Optical Viewfinder (Eye-level Penta Mirror) Magnification: approx. 0.92x Field of view: approx. 95% Eye point: approx. 14mm/Diopiter Adjustment: -3.0 - +1 Fixed type focus screen/Quick return mirror/Detachable eyepiece cap LCD Monitor 2.5" Diagonal Polycrystalline TFT LCD (207k pixels) Field of view: approx. 100% in Live View Mode Playback Mode Single / 9, 25-thumbnail display, Calendar display, Zoomed playback (16x max), image rotation (except for Raw), Slide Show, Favorite Pictures, Resizing, Trimming, Protection, Aspect Conversion, DPOF Print Setting OSD Language English, German, French, Italian, Spanish, Polish, Czech, Hungarian, Russian, Chinese(Traditional), Chinese(Simplified), Netherlandic, Thai, Korean, Turkish, Portuguese, Arabic, Persian, Japanese Recording Media SD Memory Card SDHC Memory Card Multimedia Card Interface Digital: USB 2.0 (High Speed) Analog Video: NTSC/PAL Composite (switched by menu) Direct Print PictBridge Print size, Layout, Date setting is selectable Color Black Power Supply Lithium Battery Pack(7.2V, 1320mAh)(Included) Battery Charger/AC Adaptor(Input: 110-240V AC)(Included) (Optional DC cable(DMW-DCC1) is required) Battery Life Up to 450 images (CIPA Standard with LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6 ASPH.) ACCESSORIES . Included Software SILKYPIX® Developer Studio Ver 2.1SE, USB Driver, Lumix® Simple Viewer, Photo Fun Studio, Quick Time Standard Accessories Battery Charger, Battery Pack, AC Adaptor, Lens Cap, Lens Hood, Lens Rear Cap, Lens Storage Bag, Eyepiece Cap, Body Cap, AC, USB & Video Cables, Strap, CD-ROM, Magnifier Eyecup SPECIFICATIONS . Dimensions (H x W x D) 3.80'' x 5.30'' x 3.05'' Weight 1.06 lbs

Specifications are as represented by the manufacturer.

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