Click to take a QTVR tour of the A470 The successor to last year's successful entry-level PowerShot A460, the new 7.1 megapixel A470 model has undergone a striking external makeover, matched dramatically by a number of key internal enhancements. The PowerShot A470 is a stylish and compact model, that is available in four different color accents – blue, red, orange and gray – over a contoured metallic finish body that highlights the camera's new design and reflects the camera user's individuality, personality and taste. Ideal for first time camera-users, the PowerShot A470 features a 3.4X (38mm - 132mm equivalent) optical zoom lens, 2.5-inch LCD, and various user-friendly exposure modes. Despite being an entry-level camera, the A470 offers more creative control with manual overrides for ISO speed, exposure compensation and white balance. Canon's Genuine Face Detection Technology automatically detects, tracks, focuses and optimizes the exposure on up to nine forward looking human faces in the frame or can lock onto a specific face in the crowd, ensuring that all (or one) are in focus and properly exposed, with or without flash. While the Face Detection algorithm automatically prioritizes up to nine human faces in a scene, it can also be instructed via the Face Select and Track function to lock on to a single face in the crowd, ensuring that the chosen subject is finely focused, no matter where it appears in the frame. Canon's innovative Motion Detection technology consolidates motion information for both the camera and the photographic subject and determines whether the subject has moved and what, if any, adjustments to focus or exposure needs to be made. It will even detect and assess subject movement between each frame, making it quicker and easier to capture a series of images. Additionally, when paired with Canon's Optical Image Stabilization system – offered on the PowerShot A590 IS camera among other PowerShot models – the motion detection system's onboard vibration-detecting gyro senses and compensates for movement due to camera shake, even if the subject remains still. The "brain" in every new Canon digital camera from the PowerShot A-series to the EOS Pro models is the exclusive DIGIC III imaging processor. This proprietary chip is responsible for the cameras' higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, DIGIC III improves both the image quality and the cameras' power consumption, extending the battery life under typical shooting conditions. Powershot A470 Features: 7-Megapixel CCD imager and 3.4x optical zoom lens Widescreen still photo option, create images that are ideal for 16:9 viewing 2.5" color LCD display with 100% frame coverage Advanced TTL AiAF 9-point autofocus system with focus-assist lamp Canon's Genuine Face Detection Technology Auto, 10 Scenes and a Manual exposure mode Movie mode w/sound 640x480/320x240 (Max clip size up to 4GB or 60 minutes) Continuous shooting at 1.9fps to the capacity of the memory card Evaluative, Center-weighted average or Spot metering Exposure compensation: +/-2EV in 1/3-step increments White Balance: Auto, 5 presets or Custom My Colors: Vivid Color, Neutral, Sepia, B&W, and Custom color Shutter speeds of 15 to 1/2000 second Selectable ISO settings from 80 to 1600 Runs on two standard AA type batteries Direct print and PictBridge Compliant USB 2.0 connectivity for PC and Mac Secure Digital/MMC card storage, 32MB MMC supplied The PowerShot A470 digital camera will be available in March and will carry and estimated selling price of US$129.99. The digital camera kit includes the PowerShot A470 Body, AA-size Alkaline Battery (x2), SD Memory Card SDC-32M, Wrist Strap WS-800, Digital Camera Solution CD-ROM, USB Interface Cable IFC-400PCU, AV Cable AVC-DC300. See our Buy Box below for current pricing at various online vendors.

Physical Views

The A470 compared to a standard CD disc.

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US visitors PowerShot A470 Gray Digital Camera (7.1MP, 3072x2304, 3.4x Opt, SD/SDHC Card Slot) $ 110.49 at Dell Home $ 109.50 at Beach Camera $ 109.75 at Buydig.com $ 129.98 at STAPLES $ 114.99 at TriStateCamera.com $ 129.99 at Crutchfield.com $ 115.95 at B&H Photo-Video $ 114.94 at Gateway $ 114.74 at Buy.com

UK visitors Canon PowerShot A470 - Digital camera - compact - 7.1 Mpix - optical zoom: 3.4 x - supported memory: MMC/ SD/ SDHC/ MMCplus - grey £ 89.99 at Misco.co.uk £ 81.60 at Micro Direct £ 77.53 at IT247.com £ 82.24 at uk.insight.com £ 82.51 at PCWB.com £ 82.51 at Microwarehouse.co.uk £ 77.54 at Afasystems.biz £ 89.99 at Jessops

Powershot A470 Specifications

Type of Camera Compact digital still camera with built-in flash, 3.4x Optical / 4x Digital / 14x Combined Zoom Image Capture Device Type 7.1 Megapixel, 1/2.5 inch type Charge Coupled Device (CCD) Total Pixels Approx. 7.4 Megapixels Effective Pixels Approx. 7.1 Megapixels Lens Focal Length 6.3-21.6mm f/3.0-5.8 (35mm film equivalent: 38-132mm) Digital Zoom 4x Focusing Range Normal: 1.5 ft./47cm-infinity Macro: 2.0 in.-1.5 ft./5-47cm (W), 9.8 in. - 1.5 ft./25-47cm (T) Super Macro: 0.39-3.9 in./1-10cm Autofocus System TTL Autofocus Viewfinders Optical Viewfinder N/A LCD Monitor 2.5-inch low-temperature polycrystalline silicon TFT color LCD LCD Pixels Approx. 115,000 pixels LCD Coverage 100% Aperture and Shutter Maximum Aperture f/3.0 (W) - f/5.8 (T) Shutter Speed 15-1/2000 sec.; Long Shutter operates with noise reduction when manually set at 1.3-15 sec. Exposure Control ISO Sensitivity Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent (Standard output sensitivity. Recommended exposure index) Light Metering Method Evaluative*, Center-weighted average, Spot** * Control to incorporate facial brightness in Face Detection AF ** Metering frame is fixed to the center Exposure Control Method Program AE Exposure Compensation +/-2 stops in 1/3-stop increments White Balance White Balance Control Auto, Preset (Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H), Custom Flash Built-in Flash Auto, Red-eye Reduction, Auto w/ Red-eye Reduction, Flash On, Flash Off, Slow Synchro Flash Range 1.0-9.8 ft./30cm-3.0m (W), 1.0-6.6 ft./50cm-2.0m (T) (when sensitivity is set to ISO Auto) Recycling Time 10 sec. or less (battery voltage=3.0V) Flash Exposure Compensation N/A Shooting Specifications Shooting Modes Auto, Camera M, Special Scene (Portrait, Foliage, Snow, Beach, Sunset, Fireworks, Aquarium, Indoor, Kids & Pets, Night Snapshot), Super Macro, Movie Photo Effects My Colors Vivid, Neutral, Sepia, Black & White, Custom Self-Timer Activates shutter after an approx. 2-sec./10-sec. delay, Custom Wireless Control Not available Continuous Shooting Approx. 1.9 fps (Large/Fine) Image Storage Storage Media SD/SDHC Memory Card, MultiMediaCard, MMC Plus Card, HC MMC Plus Card File Format Design rule for camera file system, DPOF Version 1.1 Image Compression Normal, Fine, SuperFine JPEG Compression Mode Still Image: Exif 2.2 (JPEG) Movie: AVI (Image: Motion JPEG; Audio: WAVE (Monaural)) Number of Recording Pixels Still Image: 3,072 x 2,304 (Large), 2,592 x 1,944 (Medium 1), 2,048 x 1,536 (Medium 2), 1,600 x 1,200 (Medium 3/Date Stamp), 640 x 480 (Small), 3,072 x 1,728 (Widescreen) Movie: 640 x 480 (20 fps/20 fps LP), 320 x 240 (30 fps) available up to 4GB or 60 minutes, 160 x 120 (up to 3 minutes at 15 fps) Playback Specifications Playback Modes File Still Image: Single, Magnification (approx. 2x-10x), Jump, Auto Rotate, Rotate, Resume, My Category, Transition Effects, Histogram, Overexposure Warning, Index (9 thumbnails), Sound Memos, Slide Show, Red-eye Correction, RAW, Resize Movie: Normal Playback, Special Playback, Auto Rotate, Resume Erasing Specifications Erase Modes Still Image: single image, select all images Movie: part of movie, all of movie Interfaces Computer Interface USB 2.0 Hi-Speed (mini-B jack) Video Out NTSC/PAL Audio Out Monaural Other Memory card slot; direct connection to Canon SELPHY Compact Photo Printers, PIXMA Photo Printers and PictBridge-compatible printers via camera's USB 2.0 Hi-Speed cable Power Supply Power Source 1. AA-size Alkaline Battery (x2) 2. Rechargeable AA-size Ni-MH Battery (x2) 3. AC Adapter Kit ACK800 (optional) Shooting Capacity Still Image: approx. 150 shots (AA-size Alkaline Battery), approx. 400 shots (AA-size Ni-MH Battery) * * LCD screen on. The above figures comply with CIPA testing standards and apply when fully-charged batteries are used. Playback Time Approx. 360 min. (AA-size Alkaline Battery), approx. 480 min. (AA-size Ni-MH Battery) Physical Specifications Operating Temperature 32-104°F/0-40°C Operating Humidity 10-90% Dimensions (W x H x D) 4.13 x 2.17 x 1.60 in. / 104.8 x 55.1 x 40.7mm Weight Approx. 5.82 oz. / 165g (camera body only)

(Specifications as represented by the manufacturer)

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