Here is the Auto mode screen display. Minimal information is displayed and only a few parameters such as image size or recording mode can be changed. The image size is "7M"egapixels, the image folder is 101, there's space for 16 shots, a graphical icon of the Memory Stick's available space, in the center are the Auto Focus area target marks and the SAF on the bottom indicates Single Autofocus mode.

This is a "P"rogram AE screen. Top left shows the battery level (full). Program mode is much like Auto, however, it allows for a wide variety of parameters to be set, see the record menu below.

When you half-press the shutter release the AF marks will turn green indicating the area of focus, it will also show the selected shutter speed and aperture.

The 16:9 Wide mode allows you to make pictures that are sized to fit on modern HDTV display screens.

When you rotate the mode dial a "virtual mode dial" is displayed. Select from: AUTO, Program AE, Movie, Snow, Beach, Landscape, Twilight, Twilight portrait, Soft Snap or High Sensitivity (ISO).

Record options for Program mode:

Color Mode - Normal, Rich, Natural, Sepia, Black & White

Focus - Multi AF, Center AF, 0.5m, 1.0m, 3.0m, 7.0m or Infinity

Metering - Multi-pattern (default), Center or Spot

White Balance - Auto, Sunny, Cloudy, Fluorescent, Incandescent, Flash

ISO - Auto or fixed at 100, 200, 400, 800, 1000

Picture Quality - Fine or Standard

Mode - Normal, Burst or Multi Burst

Multi Burst - 1/7.5, 1/15 or 1/30 (option appears only when mode is Multi Burst)

Flash Level - High, Normal or Low

Contrast - Default is 0 but may be + or -

Sharpness - Default is 0 but may be + or -

Setup - Enter the Setup sub menu

The W35 has an excellent macro focus mode that works as close as 2cm (0.74 inches) from the lens. Use of a tripod is strongly recommended!

The screen in the 640 Fine Movie mode. Fine mode is VGA resolution 640 x 480 full screen @ 30fps with audio and the length is limited only by the space available on the memory card. Because sound is recorded, the optical zoom must be preset to the desired focal length before recording starts.

Approx. Storage Capacity

Movie resolution can be set to 640 Fine (30fps), 640 Standard (16 fps) or 160 for E-mail (160x120, 8.3 fps).

Movie menu options:

Color Mode - Normal, Sepia, Black & White

Focus - Multi AF, Center AF, 0.5m, 1.0m, 3.0m, 7.0m or Infinity

Metering - Multi-pattern (default), Center or Spot

White Balance - Auto, Sunny, Cloudy, Fluorescent or Incandescent